Nov. 022023Peter Granoff, MS
Peter spent 25 years in the hospitality industry as a food and beverage director, wine buyer, sommelier, bartender and waiter, including two years in the Burgundy region of France, and a year with a Relais & Châteaux hotel in Switzerland. In 1991, he became the 15th American to earn the coveted title of Master Sommelier and earned the Krug Champagne Cup by passing all three parts of the exam on the first attempt; he also received the James Beard Foundation “Sommelier of the Year” award. In January of 1995 Peter and his brother-in-law Robert Olson, a software engineer, launched Virtual Vineyards, an ecommerce pioneer and the first U.S. entity to sell wine on the Internet. He is active as a speaker, panelist, judge and educator in numerous wine consumer and wine industry settings both here and abroad. He continues to work today as an examiner and lecturer for the Court of Master Sommeliers Introductory, Advanced and Master level programs.
